lumene

Invisible Illumination

Throughout May 2023, Relatable and Lumene further strengthened their partnership to engage beauty creators for a campaign centered around naturally radiant skin in which the makeup series Invisible Illumination took center stage.

Eight creators were selected for the campaign, which went live on TikTok in Sweden. Creators were tasked to showcase key product features and encouraged to lean into relevant makeup trends to showcase how they achieve fresh and radiant skin

client success

2.7m+

Impressions

10.5k+

Clicks

33.48%

Engagement Rate

lumene

client success

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