In 2024, Electrolux and Relatable initiated their partnershop with an Influencer MArketing campaign to increase awareness for carious Electolux products withing the Care and Taste categories. A total of 8 Instagram Creators were selected to promote the Electrolux Refine 700 Handheld Garment Steamer, the Steam Pro, SeneseBoil & Fry and the Comfortlift Dish.
Each Creator created and published one Instagram Reel along with an Instagram Story each. Through strategically provided creative concepts, each Creator inserted their own personal creative touch for their content creation resulting in authentic and inspiring content highlighting Electrolux’s products.