Fall has become one of the most powerful seasons for digital engagement, and influencer marketing is at the heart of it. In our Relatable Autumn Report 2025, we explore how seasonal shifts shape consumer behavior and reveal the top influencer marketing trends 2025 brands should know to stay ahead.
With 63.9% of the global population active on social media, and users spending more than two hours a day scrolling, autumn isn’t just about falling leaves. It’s a season of storytelling, seasonal marketing strategy, and cultural moments that drive purchase decisions.
Why Autumn is a Goldmine for Influencer Marketing
From back-to-school rituals to Black Friday shopping, autumn is packed with moments that shape consumer choices. Research shows that 89% of consumers are influenced by social media during holiday shopping, with Gen Z turning to creators for inspiration over traditional ads. For brands, this means that fall social media campaigns aren’t optional – they’re essential.
Influencer Marketing trends 2025: Top 3 to watch this fall
1. Spooky Season Starts Early
Halloween has evolved into a full content cycle. From “Summerween” drops to early DIY costume tutorials, audiences are engaging weeks ahead. Brands that lean into Halloween influencer campaigns early can capture attention before the seasonal rush.
2. Social-First Discovery
TikTok, Instagram, and Pinterest have replaced search engines as the first stop for autumn content ideas. Users now look to creators for cozy recipes, style tips, and holiday décor. Discovery is visual, authentic, and personality-driven.
3. Seasonal Sustainability
Sustainability is no longer a niche, it’s the baseline. Gen Z wants eco-conscious products and content that balance seasonal excitement with planet-first values. Brands embracing sustainable influencer marketing win both relevance and trust.
Fall Influencer Marketing content that drives engagement every year
If you’re planning your fall social media campaigns, here’s what consistently drives engagement:
- Back-to-Routine Content: Study hacks, office setups, morning routines.
- Halloween Takeover: Makeup transformations, party décor, DIY costumes.
- Layer Up: Remixable fall fashion and cozy lifestyle aesthetics.
- Comfort Food Comeback: Modern takes on seasonal recipes like ramen and grilled cheese.
- Reset & Recharge: Journaling, wellness routines, and cozy self-care.
Pop Culture + Fall = Engagement Gold
Autumn is also prime time for pop culture-driven content. In 2025, major releases like Wicked: Part Two, Stranger Things: Season 5, and Lady Gaga’s tour will dominate feeds. By aligning influencer collaborations with these cultural events, brands can amplify reach and stay culturally relevant.
Autumn Influencer Marketing Calendar for Brands
The secret to an effective seasonal marketing strategy is timing. Here’s when to show up:
- Early September: Back-to-school & routine resets
- Mid–Late September: Fall fashion, makeup, and food aesthetics
- Late September–October: Halloween-focused campaigns
- Early–Mid November: Cozy-core & gratitude challenges
- Late November: Black Friday & Cyber Week promotions
How Brands can win with Influencer Marketing trends this fall
Fall is more than a season, it’s a cultural moment. By showing up early, tapping into influencer marketing trends 2025, and creating authentic, value-driven content, brands can turn seasonal moments into long-term loyalty.
At Relatable, we help brands design and scale influencer marketing strategies that cut through the noise—powered by creativity, technology, and global expertise.