Navigate UGC in your marketing efforts
User-Generated Content (UGC) has undeniably become a buzzword in the marketing world. If you haven’t heard about it yet, you might be missing out on one of the most transformative trends in brand communication today. UGC has fundamentally altered the way brands connect with their audiences, challenging traditional production models and redefining the landscape of […]
AI – A TOOL RATHER THAN A COMPETITOR
THE POWER OF AI Marketers who embrace AI’s potential will find themselves with a significant competitive edge. AI is not just a passing trend – it’s here to stay; and it is a game-changer! We believe that we have just started to see where AI can take us as it’s continually evolving and reshaping the […]
Always-on influencer marketing
THE SHIFT IN INFLUENCER MARKETING STRATEGY In today’s fast-evolving digital landscape, brands are moving from one-off influencer campaigns to an always-on strategy that fosters ongoing engagement and long-term partnerships. This shift is vital for maintaining relevance, deepening audience connections, and driving sustained results in influencer marketing. As influencer strategies become more integrated into broader marketing […]
