Travel discovery: How Social Media and Influencer marketing are changing travel

Influencer marketing is shaping travel The way we dream, plan and book travel has fundamentally changed. Traditional agencies are falling behind and guidebooks are gathering dust. Today traveling doesn’t start with a search engine, it starts with a scroll. Social media is now the world’s most powerful travel agent, with influencer marketing at the heart […]
Gorpcore: A global movement driven by creators

Gorpcore In 2025 the line between technical and trendy vanished and Gorpcore now sits at the center. It began as niche streetwear and has since evolved into defining a “core” of culture where performance, design and identity intersect. It’s named after the hiker’s snack “Good Old Raisins and Peanuts” and has grown into a global […]