State of Influencer Marketing 2025
Influencer marketing in 2025 is no longer a trend. It is a foundational part of how brands build relevance, spark discovery, and earn long-term loyalty. As digital habits continue to evolve, creators have become one of the most powerful forces shaping consumer behavior. Brands that want to stay ahead are leaning into more authentic, creative, […]
Beauty Influencer Marketing: How creators shape the industry
In the world of beauty, few forces have been as transformative as influencer marketing. Since the launch of Kylie Jenner’s lip kits and the explosion of the cut-crease trend in 2016, beauty content online has evolved into a powerful cultural movement. What began as makeup tutorials and product hauls, has grown into an influential global […]