The global health and wellness industry is booming, and 2025 marks a turning point. Valued at over $6.8 trillion in 2024 and expected to reach nearly $9 trillion by 2028, wellness is no longer a niche; it’s a lifestyle, an identity, and a global movement. In this article we’ll dive into the wellness trends to include when planning your marketing efforts.
At the center of this cultural shift are influencers. From fitness hacks to gut health routines, creators are blending science, storytelling, and daily lifestyle tips to make wellness not only accessible but aspirational. For brands, this means a huge opportunity: show up not just as a product, but as a partner in wellbeing.
THE TOP HEALTH & WELLNESS PRIORITIES IN 2025
- Emotional wellbeing (90%)
- Mental health & engagement (86%)
- Financial wellbeing (86%)
- Physical health & fitness (83%)
This shift shows that consumers want holistic wellness solutions that balance mind, body, and lifestyle.
5 BIGGEST MACRO WELLNESS TRENDS TO WATCH
1. LONGEVITY AS THE NEW LUXURY
It’s not just about living longer, it’s about living better. Consumers are investing in strength training, supplements, and tech that support energy, clarity, and resilience at every stage of life.
2. HYPER – PERSONALIZATION
One-size-fits-none. From hormone tracking to sleep optimization, wearables and apps are making personalized health mainstream—delivering data-driven insights for better daily decisions.
3. WOMEN’S HEALTH AT THE FOREFRONT
From fertility to menopause, women’s health is commanding attention. Influencers are breaking stigmas, while brands develop smarter, tailored products for a long-overlooked audience.
4. GUT HEALTH GOES MAINSTREAM
Gut health is now central to wellbeing. Probiotics, kombucha, and whole-food solutions are fueling immunity, mood, and vitality.
5. MENTAL WELLNESS OVER HUSTLE CULTURE
Burnout is out. Digital detoxes, journaling, mindfulness, and rest are in. Brands that support balance instead of hustle are building trust and lasting communities.
TIKTOK: THE SELF-CARE SANCTUARY
TikTok has redefined how younger generations engage with wellness. With hashtags like #SelfCareSunday (1B views) and viral morning routines (55B views), the platform has become a digital wellness hub.
Some of the most popular self-care practices include:
- Affirmations (19B views)
- Journaling (16B views)
- Meditation (18B views)
- Gratitude (12B views)
These rituals succeed because they’re simple, structured, and rewarding—the perfect dopamine boost for scroll-happy users.
RISING WELLNESS TRENDS 2025
- Cozymaxxing: Building cozy, calming spaces to reduce stress and anxiety.
- Slow Living: Slowing down to savor daily life, mindfulness, and connection.
- Self-Care Sunday & Sunday Reset: Rituals that help people recharge, organize, and start the week with intention.
- Wellness Edutainment: Creators blending education + entertainment to make wellness approachable, fun, and aspirational.
INFLUENCER MARKETING OPPORTUNITIES FOR BRANDS
For brands in health, beauty, fitness, or lifestyle, 2025 is the year to embrace influencer marketing as a wellness strategy. By collaborating with credible creators, brands can:
- Build trust with authenticity.
- Drive education in engaging formats.
- Position products as part of holistic wellbeing journeys.
In this new era of wellness, it’s not about selling, it’s about supporting healthier, happier lifestyles.
👉 Want to explore how your brand can lead the wellness conversation in 2025? Relatable is your global partner in influencer marketing, helping you scale campaigns, create scroll-stopping content, and connect with the audiences that matter. Get in touch here!
Access and download Relatable’s full Health & Wellness trend report here.
