Fenty Creeper & Suede XL
Swedish and Norwegian TikTok Creators were invited to highlight the launch of PUMA’s Fenty Creeper Phatty, the iconic creeper, but bigger, bolder and phatter, and the larger-than -life Suede XL – inspired by the nostalgia of the 90’s and early 00s skateboarding footwear.
The campaign was all about influential Creators capturing one of PUMA’s iconic sneaker through their own creative lens.
The campaign was built on creative concepts where the creators would share how they get ready for a day with PUMA, sharing inspiring outfits and bits of their city lifestyle – all together with their PUMA sneakers.
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